PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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Love etc.” was released in 2009 as the first single of the acclaimed album “Yes”, that became a pop icon for its musical style as well as its visual concept. Mark Farrow designed the visual concept for the single and the album getting some design award nominations for his work. “Love etc.” was visualised as an intro for the album visual concept using coloured squares inspired on the “Gerhard Richter 4900 Colours: Version II” exhibition that took place a year before on the Serpentine Gallery in London. Even the lyrics of the song referenced the german artist: “You need more than the Gerhard Richter hanging on your wall” so it’s clear that the band wanted Richter to be an important element on on this new musical era. The promo CD cover included a lot of red-pink shaded squares representing love and, as an art piece subjected to personal interpretation, it looks like a beating heart.
In addition to the promo CD, 2 digital bundles were released: one with the B-Side “We’re all criminals now” and the other one with Remixes by Pet Shop Boys, Gui Boratto, Kurd Maverick y Frankmusik. With these singles the cover changed into a “three x” image made by the red-pink squares, the first one over a white background and the second one over a black background. Two physical releases were made on CD, the first one included another B-Side, “Gin and Jag” and the second one just the Remixes. There’s a remix of “Gin and Jag” -the Frisky Mix by Chris Lowe- included in the promo CDr and also included on a -not sure official- 12” Single printed in heavy vinyl on a die-cut black sleeve. There’s also an -not sure official- promo CDr with 10 remixes of “Love etc.” and “Gin and Jag (Frisky Mix)” printed on a cardboard sleeve with a different cover and a printed CD with catalogue and serial numbers. Not sure what to think about it but i is certainly a nice item for a Pet Shop Boys' collection.