PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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Being Boring” was launched in 1990 as the second single of “Behaviour”, the fourth studio album of the band. The photographs used on the front cover of the single were taken by the UK photographers of the moment “The Douglas Brothers”, specializing in obscure images that referenced the work of such nineteenth-century photographers as Julia Margaret Cameron and Eadweard Muybridge. The session was shot in Pet Shop Boys’ west London offices with Neil wearing the same Thierry Mugler suit he wore for the “So Hard” video and Chris wearing a Mitchko inflatable coat and Jean-Paul Gaultier sunglasses. The photographs were originally taken for the American magazine CREEM, but the group liked the shots so much that they bought some of them to use not only on the “Being Boring” cover, but in the cover of the american edition of their book “Literally”, in the ‘songbooks’ for “Behaviour” and “Discography” and in fan club magazine “Literally 5”.
The sleeve design was made by Mark Farrow and he had the intents and purposes exactly the same as “Behaviour” cover, but it had two pictures on instead of four. Three different photos were used for every format released: one for the CD Single showing Neil & Chris in 3/4 Front photos and including the B Side “We all feel better in the dark” and a Extended Mix of “Being Boring”; the second one used for the 7” Single with Neil holding a picture frame and Chris in 3/4 back photo; and the third one for the 12” Single with Neil posing frontwards and Chris posing sidewards including de Extended Versions of “Being Boring” and “We all feel better in the dark”.
The cassette single used the same photo as the CD Single. A second Remix Single was released only in 12” format in the UK and titled “Being Remixed” by Mark Farrow, who repeated the use of typography only and enlarging the catalogue number on the back, as he did on “So Hard” releases. This release included a new remix of “Being Boring” by Marshall Jefferson and 2 new remixes of “We all feel better in the dark” by the Brothers in Rhythm. Later a Being Remixed Limited Edition CD was released in Germany only, becoming a collectible item, not just for its limited production but for the song being a favourite for the fans.