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| “Thursday”
was released in 2013 as the fourth single of “Electric”, the first album
under de label X2, by X2 Recording Limited, a company owned by the Pet
Shop Boys. The artwork for “Thursday” -as it is on the “Electric” album
and the rest of its singles- was released by Mark Farrow in collaboration
with the British photographer John Ross, both have been worked together
in “Fundamental” and “Disco 4” artwork. The dayglo green used on the single
is part of the concept and visual aesthetics of “Electric”, where each
release uses a different dayglo color (blue for Electric, orange for Vocal,
red for LIABC) and the wardrobe for Chris Lowe with his iconic ‘Disco
Ball’ helmet was created by the costume designer Jeffrey Bryant, who met
the band in a casting for a video early in 1991 but instead of dancing,
he started making clothes for them since the Discovery Tour. The artwork
for the different formats used the same image of Chris in different color
variations, with a special emphasis on exclusive covers for the digital
downloads. |
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There
were two promotional CDrs for “Thursday”, both used the same
cover with Chris in black & white photo slightly brown-tinted and typography
on red. First promo included the Album Version, Instrumental Version
and Redio Edit; the second promo included the Radio Edit -again- and
the No-Rap Radio Edit without Example’s rap. Three Digital Singles were
released: the first one with Chris in black & white photo and typography
in dayglo green included the B-Sides “No more ballads” and “Odd man
out” and “Thursday (Tensnake Remix)”; the second one with Chris in black
& green photo and typography in white included the No-Rap Radio Edit
and remixes by Eddie Amador and Mindskap; finally the third one in green-tinted
Chris’ photo and typography in black included only the Tensnake Remix.
Later on the CD Single was launched in a glossy gatefold cardboard sleeve
including the same content of the first Digital Single.
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| A month
later the 12” Single was released including the Album Version and remixes
by Eddie Amador and Tensnake. Both the CD and 12” Singles used the same
artwork as the first Digital Single. In addition, two unofficial CDrs
were released with a total of 22 remixes by different DJs including: Tensnake,
Eddie Amador, JRMX & Jon M, Adam Love, Mindskap, Aidan Bega & Eddie Said,
Koishii & Hush vs Ric Scott, Jolyon Petch, Dion Mavath, Luke Nutley y
Bitrocka. The production quality in both CDrs is outstanding in the sleeve
and the CD printing, making it very interesting items for Pet Shop Boys
fans. |
