PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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Thursday” was released in 2013 as the fourth single of “Electric”, the first album under de label X2, by X2 Recording Limited, a company owned by the Pet Shop Boys. The artwork for “Thursday” -as it is on the “Electric” album and the rest of its singles- was released by Mark Farrow in collaboration with the British photographer John Ross, both have been worked together in “Fundamental” and “Disco 4” artwork. The dayglo green used on the single is part of the concept and visual aesthetics of “Electric”, where each release uses a different dayglo color (blue for Electric, orange for Vocal, red for LIABC) and the wardrobe for Chris Lowe with his iconic ‘Disco Ball’ helmet was created by the costume designer Jeffrey Bryant, who met the band in a casting for a video early in 1991 but instead of dancing, he started making clothes for them since the Discovery Tour. The artwork for the different formats used the same image of Chris in different color variations, with a special emphasis on exclusive covers for the digital downloads.
There were two promotional CDrs for “Thursday”, both used the same cover with Chris in black & white photo slightly brown-tinted and typography on red. First promo included the Album Version, Instrumental Version and Redio Edit; the second promo included the Radio Edit -again- and the No-Rap Radio Edit without Example’s rap. Three Digital Singles were released: the first one with Chris in black & white photo and typography in dayglo green included the B-Sides “No more ballads” and “Odd man out” and “Thursday (Tensnake Remix)”; the second one with Chris in black & green photo and typography in white included the No-Rap Radio Edit and remixes by Eddie Amador and Mindskap; finally the third one in green-tinted Chris’ photo and typography in black included only the Tensnake Remix. Later on the CD Single was launched in a glossy gatefold cardboard sleeve including the same content of the first Digital Single.
A month later the 12” Single was released including the Album Version and remixes by Eddie Amador and Tensnake. Both the CD and 12” Singles used the same artwork as the first Digital Single. In addition, two unofficial CDrs were released with a total of 22 remixes by different DJs including: Tensnake, Eddie Amador, JRMX & Jon M, Adam Love, Mindskap, Aidan Bega & Eddie Said, Koishii & Hush vs Ric Scott, Jolyon Petch, Dion Mavath, Luke Nutley y Bitrocka. The production quality in both CDrs is outstanding in the sleeve and the CD printing, making it very interesting items for Pet Shop Boys fans.