PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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Did you se me coming?” was released in 2009 as the second single of “Yes”, the tenth studio album of the Pet Shop Boys. The artwork was designed by Mark Farrow using photographs of Neil & Chris taken by Alasdair McLellan, who also took the photos for “Yes”. For this cover sleeves, Farrow kept using the same style of the album and the squares inspired on the “Gerhard Richter 4900 Colours: Version II” exhibition, but taken into its minimal expression: he choose three of the colours used on the “Yes” cover sleeve and made different combinations with them to use on the 3 different sleeves of the single showing one of the colours as a solid background with a desaturated photo tinted on the same colour as the back and a square in other color right on top of either Neil and/or Chris’ face (that could be an interpretation of the lyrics when a person doesn’t realise the importance of a person in front of you or “Who’s who”) and the text on white with the same inclination of the square.
The promotional CD used a different style and colour combination using a white background with a pale blue rectangle and two little red and yellow inclined squares inside and including the Album Version and the Instrumental Version. Then three digital downloads were released with the three different cover sleeves, one yellow, one dark pink and one green, whit different version of the single and a remix of on of the B Sides and a remix of “The way it used to be”, track included in the album but never released as a single.
The commercial release of “Did you see me coming” in a physical format within the UK included two CDs and one 12” Single. The first CD with Chris over a yellow background in the sleeve included the ‘Album Version’ and the B Side “After the event”, a different track compared to the first digital single that included the studio version of the “Brits” Medley, originally performed in the “Brit Awards 2009” along with Lady GaGa and Brandon Flowers, where the Pet Shop Boys received the “Outstanding Contribution to Music” award. The second CD with Neil over a dark pink background in the sleeve included “Did you see me coming? (PSB Possibly More Mix)” with some extra lyrics and two B Sides, “The Former Enfant Terrible” and “Up and Down”, instead of “The Former Enfant Terrible (Bring It On Mix)” included on the second digital single. The 12” Single showed a slightly different treatment for the cover sleeve by increasing the size of Neil & Chris photos almost to the edges of the sleeve in black and white over a white background and the squares over their faces on dark pink colour, as well as the titles including the tracklist in the front cover with Chris photo and the credits on the back cover with Neil photo using the same colour and style and included three tracks: the PSB Possibly More Mix and Unicorn Kid Mix of “Did you see me coming?” and “The way it used to be (Richard X Mix), these last two tracks included on the third digital single.
The international release of the single included just one digital download with all six tracks from the three UK digital singles with the green cover sleeve with Chris & Neil. The US release included just the digital single and two promotional CDs: the first one with the ‘PSB Possibly More Mix’ and two variants, a Dub Version and an Edit Version; and the second CD with 3 new mixes commissioned to the DJ Ralphi Rosario. Finally a non official promotional CDr was released including all the remixes available of “Did you see me coming?” using the green cover sleeve with Chris & Neil on it completing the set of 3 CDs in physical format. With the increasing acceptance of digital music by that year, the physical music formats started to lose ground resulting in an increase of bootleg CDs using the original artwork with a surprisingly good quality and even when is not a good commercial practice is still part of the Pet Shop Boys items market and visually speaking, complements a PSB fan collection, a situation that should draw the attention of the music managers to reconsider these formats because there is certainly a market for them.