PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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“What have I done to deserve this?” was released on August 1987 as the second single of “Actually”, the second studio album of PetShopBoys. The artwork was designed by Mark Farrow and PSB using a photograph by Eric Watson who decide to print a huge photo of Dusty Springfield and during the photo shooting, they borrowed a Harley-Davidson motorcycle to use as a prop with Neil and Chris on top. Farrow didn’t like the idea of the motorcycle because it wasn’t natural but the band decided to use it while choosing the final photo. The 7” and Cassette Singles included the original versión of “What have I done to deserve this?” and the B Side “A new life”. The 12” and CD Singles included also “What have I done to deserve this?” Extended & Disco Mixes. A second 12” Single was released in the US including two exclusive remixes of “What have I done to deserve this?” by Shep Pettibone.