PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
PSB DESIGNING par Alex Camarillo est sur facebook et instagram
Somewhere”, a cover version of the Bernstein/Sondheim song, was released on June 1997 as a standalone single to promote a series of live shows at London’s Savoy Theatre, a small tour promoting songs from their last album “Bilingual. The artwork was designed by Mark Farrow reflecting the silver interior design of the Savoy Theatre by using silvery paper with different printing techniques which result on lots of nice different colours; Farrow used some portrait photos of Neil and Chris taken by Andy Earl, first seen on the Bilingual’s interview CD “Talk” and also created a typeface that was used on everything connected with the show: the neon sign outside the theatre, the concert programme, and the various sleeves of the single. The promotional CD released in the UK was printed in a double cardboard sleeve, silver on the outside with “Pet Shop Boys” on the front and “Somewhere” on the back and metallic blue on the inside with credits and trackless on white and silver type and included the ‘Single’ and ‘Orchestral’ versions of “Somewhere” and the B Side “The view from your balcony”.
The CD cases were designed so that the CDs themselves were exposed and visible from the front. Farrow wanted to do something different with them and strip it back as far as possible. The information and photography were confined to either side of the CD spine; Chris appearing on one CD; Neil on the other. CD Part 1 included the usage of blue, while CD Part 2 used yellow for some of the type and the disc itself which was printed with transparent ink so that you got the metallic coming through. The European releases didn’t follow the same design for transparent cases and used half photo of each, Neil & Chris for each CD and filled the rest of the cover with grey/silver colour and used blue and yellow for type and disc colouring. CD 1 included “Somewhere (Single Version)”, the B Side “The view from your balcony”, “Somewhere (Fortright Vocal Mix) and one remix of “To step aside”, a song included on “Bilingual” but never released as a single; CD 2 included three more versions of “Somewhere”: ‘Orchestral Version’, ‘Trouser Enthusiasts Mix’ & ‘Fortright Dub’ and the B Side “Disco Potential”.
There were no other commercial releases of “Somewhere” within the UK, just a double 12” Promo titled “Somewhere - Remixed” with a totally new cover sleeve with “psb” on front and back in the same typography of the other formats but in green and grey colours over a white background and very tiny type with all the credits and track listing spread on the sleeves. This 2x12” promo included the three remixes of “Somewhere” also available on the CDs and three remixes of “To step aside”. For the international releases there was one promotional CD edited in France with a complete different cover with no similarities to the overall design of the single in yellow background with white and blue type and including a edited version of the single without the ‘orchestral-intro’.
The Japanese CD Single included seven versions of “Somewhere” including the ‘Extended Mix’ previously unavailable and two remixes by Fortright (Vocal Version & Club Mix) that are actually the same, the cover sleeve was inspired in the UK 2x12” promo by using the “psb” text with the title “Pet Shop Boy Somewhere - Seven Versions” and adding small photos of Neil & Chris inside the squares created by the letters ‘p’ and ‘b’. The North American version of the single used the same design as the European CDs for the 12” Single with Chris on the front and Neil on the back of the sleeve while the CD put both images together on the front, the track listing of this release was quite different to the UK version because “To step aside” was included as a Double A-Side of “Se a vida é” single some months before and the record company decided to merge the last two single of the band: “A red letter day” with “Somewhere” but using this last one design; both the commercial and promo 2x12” Singles included four remixes of each song while the CD included just two of each song and the B Sides “The view from you balcony” and “Delusions of Grandeur”.