|
“Miracles”
was released in 2003 as the first single for “Pop Art”, the second singles
compilation of the band after almost 20 years in the business, as it was
“DJ Culture” for “Discography”. Mark Farrow came back with the band after
a break working with the band because “Release” and its singles were assigned
to another Design Studio. The Visual Concept was completely inspired in
the lyrics on the song and according to Neil “It’s a love song. It’s about
how, when you’re in love with someone, they have a kind of magic and seem
to transform everything”. |
Farrow wanted
to reflect this notion in the artwork and lyrics like “the scent of the
jasmine is stronger” and “you always bring a bluer sky a brighter day”
inspired the visual concept that was completed with Neil & Chris silhouettes
photographed and digitalised at Farrow’s studio along with a cherry blossom
image representing the “miracles of nature”. Farrow wanted to go beyond
the visual sensation of a record and scented the promotional CD with lavender)
because jasmine scent wasn’t ready on time). For December of the same
year, the fans club christmas card used the silhouette idea changing the
background with a winter landscape instead of the cherry blossoms. |
|
In addition
to the promo CD, 3 single sided, die-cut, generic black sleeve 12” vinyl
promos were realised including the 3 different remixes made: PSB Extended
Mix, Lemon Jelly Remix and Eric Prydz Remix. The commercial releases included
a European CD Single in a cardboard sleeve showing both Neil & Chris silhouettes
in the front, same as the japanese edition; a first UK CD Single with
Chris in the cover issued in a slim jewel case including the B-Side “We’re
the Pet Shop Boys” and a second UK CD Maxi-Single with Neil in the cover
issued in a transparent regular jewel case including the PSB and Lemon
Jelly remixes and the B-Side “Transparent”. |
Finally
a Limited Edition 12” vinyl was released with die-cut silhouettes of
Neil & Chris in each side of an outer sleeve, a cherry blossoms inner
sleeve (also used for the interior of the outer sleeve) and a white
vinyl including all 3 remixes of the song. Farrow wanted to use the
same lavender scent used on the promo CD with this release but EMI put
the breaks after a very expensive production of the single. “If you
don’t ask, you don’t get it”… Farrow said after the decision of leave
the lavender scent out of the production in this Limited Edition 12”.
|