PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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Miracles” was released in 2003 as the first single for “Pop Art”, the second singles compilation of the band after almost 20 years in the business, as it was “DJ Culture” for “Discography”. Mark Farrow came back with the band after a break working with the band because “Release” and its singles were assigned to another Design Studio. The Visual Concept was completely inspired in the lyrics on the song and according to Neil “It’s a love song. It’s about how, when you’re in love with someone, they have a kind of magic and seem to transform everything”.
Farrow wanted to reflect this notion in the artwork and lyrics like “the scent of the jasmine is stronger” and “you always bring a bluer sky a brighter day” inspired the visual concept that was completed with Neil & Chris silhouettes photographed and digitalised at Farrow’s studio along with a cherry blossom image representing the “miracles of nature”. Farrow wanted to go beyond the visual sensation of a record and scented the promotional CD with lavender) because jasmine scent wasn’t ready on time). For December of the same year, the fans club christmas card used the silhouette idea changing the background with a winter landscape instead of the cherry blossoms.
In addition to the promo CD, 3 single sided, die-cut, generic black sleeve 12” vinyl promos were realised including the 3 different remixes made: PSB Extended Mix, Lemon Jelly Remix and Eric Prydz Remix. The commercial releases included a European CD Single in a cardboard sleeve showing both Neil & Chris silhouettes in the front, same as the japanese edition; a first UK CD Single with Chris in the cover issued in a slim jewel case including the B-Side “We’re the Pet Shop Boys” and a second UK CD Maxi-Single with Neil in the cover issued in a transparent regular jewel case including the PSB and Lemon Jelly remixes and the B-Side “Transparent”.
Finally a Limited Edition 12” vinyl was released with die-cut silhouettes of Neil & Chris in each side of an outer sleeve, a cherry blossoms inner sleeve (also used for the interior of the outer sleeve) and a white vinyl including all 3 remixes of the song. Farrow wanted to use the same lavender scent used on the promo CD with this release but EMI put the breaks after a very expensive production of the single. “If you don’t ask, you don’t get it”… Farrow said after the decision of leave the lavender scent out of the production in this Limited Edition 12”.