PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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Minimal” originally planned as the first single of “Fundamental” shows a similar visual art used on the album with neon lights titles instead of regular typography but in a “minimalist” way, not showing Neil or Chris and everything over a white background, instead of bright colours over a black background, as used in “Fundamental” and “I’m with Stupid”. The authors of this work are Mark Farrow -main Graphic Designer of the band- along with John Ross, a recognised UK photographer famous because of working with unusual elements like liquids or neon lights, getting amazing results on their projects.
John Ross has also worked with some other UK bands like Spiritualized and Maniac Street Preachers showing their work in different art events. For the Pet Shop Boys he has not only worked in “Fundamental” and two of its singles, but also has been responsible for the architectural photography on “Concrete”, all the photography on “Disco Four” and recently for the “Electric” photo shooting, including its singles.
Minimal” cover used different shots from the same image that can be read “Pet Shop Boys Minimal” for all the formats realised. Just the first promotional CD Single used typography instead of an actual shot of the neon lights with a font simulating them (the same font was used on the Fundamental Tour Programme). There was a second promo CD “Minimal Remixes” that used a close-up shot that none of the words could be read.
A third, and last promotional 12” Single was sent to selected Clubs and radio station DJs promoting Tiga’s and Telex’s remixes but it was printed on a generic die-cut black sleeve showing the white labels of the vinyl and one of them was printed with the track list. Then there was two CD comercial releases using different shots of the ‘neon lights’ image, then a limited edition DVD changing the background to black and finally, a limited edition clear vinyl 7” Single issued on a double sleeve: the outer sleeve used the same shot of the first CD and the inner sleeve used the same shot of the second promo CD with the close-up shot of the ‘neon lights’.