PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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I don’t know what you want but I can’t give it anymore” was released in 1999 as the first single of “Nightlife”, the seventh studio album of the band. The artwork was designed by Mark Farrow and PSB with photography by Erick Watson, who returned to work with the band after a few years break. The look for the first single -as well as the album- was conceptualised ‘as a distance technique, a way of saying that we’re nothing to do with anything else that’s happening in pop… and also, not being real, because we’re more interesting that way’, according to Neil in an interview for ‘the Guardian’.
The costumes were designed by the british costume and scenic designer Ian MacNeil, inspired by Japanese men in samurai trousers fashion and completing the less naturalistic look with orange wigs, false eyebrows, dark glasses and heavily layered and flowing clothes… ‘it really wasn’t designed for daily wear’, according to Neil. The only photo used on the single was taken on West Central Street in central London and originally included some bicycles to create some movement in the picture, but the Weimaraner dogs were a last-minute addition. To complete the ‘movement’ idea, Farrow used some dot-matrix type with a blur effect for the comercial release, while the original promo releases used the same regular font as the one on the back cover. The photo was splitter between the two CD singles so that the full image could be seen only when placed side by side.
With “Nightlife”, Pet Shop Boys started the tradition of release 2 promotional CDs for each single, the first one with the 7” version and some times the B-Sides and the second one with remixes, which some of them were never released commercially. With “I don’t know what you want but I can’t give it anymore”, the first promo CD were released in a slipcase with a plastic tray for the disc and included the Radio Edit version only with track info and “Nightlife” Tour dates on the back cover.
The second promo CD were released as a Limited Edition with 500 copies only in a double cardboard sleeve and a plain cover with just text with the title and included 6 remixes by David Morales and Thee -Felix Da Housecat-. A double 12” single was released in a gatefold sleeve with the same artwork as the second promo CD and the same track list. For the comercial releases , two CD singles were launched in a slim jewel case, the first one with the Radio Edit version and the B-Sides “Silver Age” and “Screaming”, as well as the video; the second one included one remix by David Morales and one remix by Thee -Felix Da Housecat- and the B-Side “Je T'Aime ... Moi Non Plus”. The comercial 12” Single included the same track list as the double promo 12” in a single vinyl. The following year an american release were launched in CD and 12” included a whole new set of remixes: one by the Pet Shop Boys, three by Peter Rauhofer and two by The Young Collective, reaching a total of 14 versions of the song. The american releases used the same artwork as the original UK releases.