PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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Opportunities” was released on July 1985 as the second stand alone single of Pet Shop Boys and first single with their long-term label Parlophone. The artwork was designed by XL Design with photos taken by Eric Watson. The look of that band was established with this release showing Neil in formal wear and Chris in jeans and hat. Two close-up portraits were selected from the shooting taken in various locations in east London for use on all formats on the record: Neil with dishevelled, curly, floppy hair, big shirt collar, dark tie and a dollar sign on on his overcoat lapel; Chris with a peaked cap, open-necked 50s style shirt, American leather jacket and t-shirt and gold chain.
The Pre-Release 12” Single featured the images in ‘photocopy’ quality: Neil on the front and Chris on the back, both framed over a white background with the title of the tack below the photo and the name of the band, plus a black stripe with all the credit info. The 7” Single included the original short version of “Opportunities (let’s make lots of money)” and the B-Side “In the night”. The 12” Single included “Opportunities (let’s make lots of money) (Dance Mix)” instead of the short version. A second Limited Edition 12” Single was released with large 6” labels including two new remixes of “Opportunities”: ‘Version Latina’ and ‘Dub for Money’. The vinyl was issued in a matte black die-cut sleeve with spot varnish lettering over “Pet Shop Boys” on top.
Ten months later, in May 1986, a second re-recorded version of “Opportunities” is released as the third single of “Please”, the first studio album of Pet Shop Boys. At this time, the overall artwork design had been taken over by Mark Farrow who did a great job on the 12” Remix Single of the second issue of “West End girls” and for the single, the image of the group became subordinate to their graphic and was reduced to typography. According to Farrow, “it’s kind of a Factory sleeve… it was gold and silver [gold type over silver background] because that’s what money is” and Neil & Chris didn’t care too much about not being on a photo on it. There were just 7” and 12” releases in the UK; the 7” Single included the new version of “Opportunities” and the B Side “Was that what it was”; the 12” Single included an unlabelled remix by Shep Pettibone, a ‘Reprise’ version, the ‘Original 1985 Dance Mix’ and the same B Side.
Some international releases reworked the original design like the 12” Australian version using the same artwork but changing colours: orange type over black background; the Japanese 7” Promo kept the color but added Japanese characters on the front cover and make the single as a Double A-Side including “West End girls” on the other side with the same design style; the Japanese 12” Promo was totally different with a white background and the typographic logo used on the 1984 “West End girls” release on black colour; the Philippine 12” Single included a photo of Neil & Chris taken from the “Please” Inner Sleeve and added the name of the group and name of the song with different graphic styles; finally a very rare New Zealand 12” Single limited to 400 pieces and printed in Clear Vinyl was released in a white die-cut sleeve with the the name of the band in orange colour in the same style as “Love comes quickly” and 6” labels, a rare photo apparently not available anywhere else on the front and an orange label with the track list and credits on the back with the same style as “Love comes quickly” back cover.