PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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I wouldn’t normally do this kind of thing” was released in 1993 as the third single of “Very”, the fifth studio album of the band. The artwork was designed by Mark Farrow and PSB with photography by Andy Earl and costumes by David Fielding, renowned Director, Scene and Costumes Designer for Opera, Theatre and Pop who worked with the ban on their “Performance Tour”. It was the continuation of the “Very” look by using bright colours and using the “Lego” style finishing -from the packaging- on Neil & Chris’ rubber vests.
The concept of the whole single is very linked to the song itself, it’s fun and it’s a little Sixties, reason why they decided to wear wigs like the “Byrds” band and use plastic transparent gloves and boots. Neil & Chris were photographed dancing in different positions and and the artwork used the photos with different combinations: Neil with “little Neils” dancing around his head, Chris with “Little Chrises” dancing around his head and then switching to Neil with “Little Chrises” and viceversa. The CD Single packaging was very similar to the “Very Relentless” sleeve using a soft plastic “Lego” style bubble sleeve with space for both parts of the single.
The 7” Single used Neil with ‘little Neils’ artwork over pale bright blue background and included the B Side “Too many people”, the Cassette Single used the Chris with ‘little Chrises’ artwork over bright yellow background with the same tracklist. The CD Single Part 1 showed a photo of Chris inside a small circle in the middle of the sleeve surrounded by dancing Neils, everything over the bright blue background and including remixes by The Beatmasters, DJ Pierre and Terrence Parker; while the CD Single Part 2 showed Neil inside a small circle surrounded by dancing Chrises over the bright yellow background and included the B Side, the ‘Haçienda Version’ of the song Violence and a new remix of their hit West End Girls by DJ Sasha and additional vocals by Helena Springs.
There were two 12” Singles, the first one was titled “The Remixes” and showed Neil with ‘little Chrises’ on blue background and including the remixes by The Beatmasters and Terrence Parker as well as two versions of Wes End Girls, the ‘Sasha Remix’ and ‘Sasha Dub’; the second one was titled “The DJ Pierre Remixes” and showed Chris with ‘little Neils’ over yellow background and including four remixes by DJ Pierre. The italian 12” Single release used the same artwork as the Cassette Single and it’s the unique version with this sleeve on 12”. There’s a second italian 12” Single release with an exclusive version named “Voxygen Mix” remixed by Chris Le Blanc and Gary Jones issued in a black sleeve with a sticker. Finally, the US 12” Single release issued in a generic die-cut black sleeve with a sticker included a combination of remixes from the UK 12” releases.