PSB DESIGNING par Alex Camarillo
Alex Camarillo explore en détail la créativité faite autour des albums et singles des Pet Shop Boys au cours de leur longue carrière ,la personnalisation des différents formats et la participation d'artistes très talentueux , photographes, créateurs de costumes et graphistes tels que Mark Farrow ,Eric Watson ,David Fielding et Jeffrey Bryant parmi ceux qui ont contribué au design des Pet Shop Boys comme une icône visuelle de la culture pop.
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Go West” was released in September 1993, originally planned as the first single of “Very”, the fifth studio album of the Pet Shop Boys, but abandoned in favour of “Can you forgive her?”, becoming the second single of the album. The artwork was designed by Mark Farrow and PSB with photos by Chris Nash where Neil & Chris was wearing blue & yellow jumpsuits with their famous rounded hats. The inspiration for the cover comes from the combination of the gay utopia lyrics and the American symbolism which was actually created while the US presidential election was underway and it was based on real campaign badges and it was subverted by the communistic overtones of the design.
Each cover shows a different set of badges, some showing Neil & Chris, some showing only Neil, some showing only Chris and some with type and illustration only. The CD Single showed a Neil badge on the cover while the Cassette Single showed a Chris badge instead; the 7” Single showed four badges and the 12” Single showed 9 badges. The Cassette and 7” formats included the original version of “Go West” and the B Side “Shameless”; the CD Single included both tracks plus ‘Go West (Mings Gone West: 1st and 2nd Movements)’ and the 12” Single included three versions of “Go West” remixed by Brothers in Rhythm, Kevin Saunderson and Farley & Heller.
Two promotional 12” Singles were released in the UK, one with the Brothers in Rhythm remix and two Farley & Heller remixes and the second one with the Brothers in Rhythm remix and two Kevin Saunderson remixes. There’s also a 12” acetate including a full length version of “Go West” released in 1992 that was sent out to tastemakers as the first single of “Very” but abandoned before it made it to a pressing.
The international releases of “Go West” showed only one of the badges with both, Neil & Chris in most of their formats: Europe released two different CD Singles packages in slim jewel cases, the US released one Maxi-Single in a regular plastic case, a Cassette Single and a 12” Single housed in a die-cut generic black sleeve with a white sticker using the same badge repeated three times. There’s also a very rare official US 12” test-pressing, limited to 300 copies, commissioned by EMI and sent to selected DJs titled “Go West (Unauthorized Bootleg Remixes)” remixed by Mark Picchiotti & Teri Bristol and included 4 versions of “Go West”: Sunny Beach Vocal - Cold End, Sunny Beach - Percussion End, West End Dub (feat. Liz) and California Dreamin' Dub (feat. Liz).